My belief is simple. To understand all the nuances of an art and skill form, one must submit oneself to that art, and that art alone. A minimum of 10 years of specific experience would be required before a surgeon gains enough knowledge and experience to begin to be fluent with the endless variability of nose reshaping, nasal shapes, and the rainbow of desires of every single patient.
The way to master this complex surgical craft, in my humble opinion, comes only with years of a singular commitment, followed by a life-long dedication to this singularity of being super-dedicated to rhinoplasty surgery. Only then, do I believe that one can master and predict the outcomes of this finest surgery, from the subtle aesthetic changes to the nose, to the major reconstruction in revision cases.
And what, I am asked, is my reward for this super-dedication to rhinoplasty surgery only, especially when most plastic surgeons fill their days with myriads of aesthetic surgery to the face and body?

Dear visitor
I am a surgeon whose professional practice is wholly devoted to the practice of the art and science of rhinoplasty surgery. This super-specialization of my practice has been borne from my years of training, research, postgraduate teaching and now, complete and utter devotion and passion…. to only rhinoplasty surgery.
Nothing less than pursuing perfection for this surgery, achieving the best possible silhouette form of the nose (nose reshaping), embracing its aesthetic harmony with the eyes and lips, and matching its form, without sacrificing, and always enhancing the nose’s function.
The zenith reward for my work is sharing moments of my patients’ joy, in our coupled journey together, and building with them, an enhanced self-confidence with the faultless matching of form with function. It is as life changing for them as it is for myself. How can I accept anything less?
Your journey of self-improvement starts here. Simply look through the next few pages, and view the various stages involved in rhinoplasty. Let your journey commence.
Rhinoplasty: my way
Rhinoplasty: my way
Rhinoplasty is a very significant operation that can potentially alter the way you view yourself, and even improve your nasal airflow. My approach to rhinoplasty includes meticulous planning and assessment of the patient, listening to the patient’s requests, and creating a game plan that is unique to that particular patient’s aims and desires. You may have already seen examples of noses (nose reshaping) on the Internet that are unnatural, unbalanced, or look artificial. These are practices that I avoid at all times. The concept of a YOUnique Rhinoplasty forms the central axiom of my approach: each operation is tailor-made for the patient as every patient’s face and desires are unique. My goal consists in creating a nose that is balanced to the individual patient’s facial features so that the ultimate result looks absolutely natural.
Treating form and function
Treating form and function
The nose consists of bones and several sets of cartilages that are bound to each other to form three distinct arches: superior bony arch (solid), middle cartilaginous arch (semi-flexible), and inferior cartilaginous arch, made by tip cartilages and ligaments (flexible). While airflow can be affected by the integrity of this supporting scaffold, the lining of the nose is a highly complex organ that responds to many factors such as changes in temperature, humidity, hormones, and to diseases like allergic and non-allergic rhinitis. Therefore, if your nose has problems with airflow, I might recommend medical therapy for the underlying problem of the nasal lining, or suggest a combination of surgery and medicine. There are a whole range of medicines and other minimally invasive procedures that are available for the treatment of nasal airflow problems. Many patients who seek rhinoplasty also suffer from sinus problems. For these individuals a combination of rhinoplasty and minimally-invasive endoscopic surgery (FESS) can be appropriate. I have been trained in management of nasal and sinus diseases and can therefore combine aesthetic rhinoplasty and functional nasal-sinus surgery. Endoscopic surgery involves putting refined micro-cameras in the nose to directly visualize the operative field using sophisticated micro-instruments. There are no external incisions and the recovery time is much shorter compared to the traditional methods.
The sensation of free airflow through a previously blocked nose, creates a feeling of relief and liberation for a seemingly relentless symptom. Designed to ensure physical well-being, free nasal airflow is also a vehicle for psychological wellness. However, one should not lose sight of the fact that the sensation of nasal airflow is a highly complicated phenomenon and not simply related to the architecture of the nose.
Which rhinoplasty
Which rhinoplasty
Traditionally, rhinoplasty has been divided into external and endonasal or “closed” types. In external rhinoplasty, the surgeon “opens” the nose making a skin incision at the columella. This allows the surgeon to expose the cartilages and bones of the nose to full view. Many rhinoplasty centers around the world practice open rhinoplasty. This operation might leave a visible scar even when the columellar incision has been placed and closed correctly. Usually, it is barely visible. In the external approach, the nose has to be deconstructed and then reconstructed to regain its stability.
However, this complex, time-consuming and potentially risky approach is often not required for the majority of patients who desire an aesthetic improvement. (Watch my patient’s video)
In other centers, the emphasis is totally on a closed technique where incisions are hidden within the nose. This approach makes it more difficult for the surgeon to visualize the nasal structures, especially the nasal tip. In the classical “closed” rhinoplasty, the emphasis is mainly on bone and cartilage reduction. In experienced hands it can achieve excellent results.
I have developed a hybrid technique, already described and published in the prestigious journal Archives of Facial Plastic Surgery. Hybrid approach means that an external incision will NOT be made and therefore, a scar on the outside of the nose cannot form. The advantage of the hybrid approach, compared to the standard closed reduction rhinoplasty, is that most of the techniques of the external approach can be used to elegantly reshape the size, angles, curves, or proportions of the nose. One could think of this approach as a “scar-free” rhinoplasty technique that takes advantage of the best of both worlds of open and closed rhinoplasty. The endonasal “hybrid” technique provides an excellent alternative to the more aggressive external approach as it allows for minimally invasive techniques whenever possible, and more extensive surgery when necessary. The hybrid approach permits the maximum of surgical versatility, which is the key in aesthetic rhinoplasty.
Consultation
Consultation
You have carefully considered the problems of your nose. Your first consultation is a highly emotional experience and sets the background for the quality of the doctor-patient relationship.
This is the first step towards reaching your goals. I will establish the history of your problems. It is extremely helpful if you can bring the list of your current medications and alternative medicines with you. Furthermore, any previous letters or imaging such as CT or MRI scanning from other clinics or hospitals are very useful. Often, I will need to examine the inside of your nose with small endoscopes to gain an impression of the architecture of the nasal interior, the state of the lining, and the opening of the sinuses into the nose. This procedure may be carried out even without a local anesthetic spray.
Taking photographs of your face in various poses is an integral part of planning and assessment. I will take the photographs myself, and analyze them after the consultation. This analysis involves detailed and careful measurements of facial and nasal outlines. This is a time-consuming and specialist tasks that will reveal all the problems of the nose. Furthermore, based on this analysis, I and my team will create computer-assisted simulations that try to combine your desires for change with various possible scenarios. These simulations are not exactly predictive of the result, but form a list of possibilities. The main function of the simulations is to create a tailor-made operative plan for your individual needs.
Then a second consultation is scheduled for clarification of your questions and concerns. During the second consultation, you will have the opportunity to see the simulations and discuss the details of operation. I will insist that you carefully consider the options open to you before the operation. After this second consultation, I will formulate the surgical plan which is custom-made on YOUR unique anatomy, wishes and expectations. By the end of the second consultation, the minutest details will be thoroughly defined in order to obtain the best possible result.
Operation
Operation
You have had time to consider your options and carefully weigh the information supplied to you by me. From mid-night the night before, you will be fasting, which means no food or drink must pass your lips. Chewing gum is also not permitted. A map of the private clinic where the surgery will occur together with detailed logistical information will be provided for you once you have decided to go ahead with the surgery. I will see you on the morning of the operation after your admission in the clinic. This is a time for positive excitement about the improvement in your nose, and also of slight worry, which is normal for anyone undergoing surgery. A highly experienced anesthetist who has worked with me for many years and is accustomed to the needs of a rhinoplasty surgeon will give you a general anesthetic. I will be near you in the operating room, accompanying you when you will receive the sleeping medication. Your pre-operative pictures, simulations and surgical plan will be on display so every single imperfection will be checked intra-operatively and carefully fixed. Perfectionism is the key to success. The final result is the one that I see at the end of the operation. If your nose doesn’t look good in the operating room, it is not going to look good afterwards in the office. Surgery is never complete until the results are the absolute best they can be.
Recovery
Recovery
After you wake up, you will not suffer major amounts of pain or discomfort. Nausea or vomiting is unusual in this period. You will have a splint covering your nose, and I may sometimes put a light dressing in your nose to soak any extra seepage from the nose and to support the nose internally as it heals. Expect to be swollen and bruised in the eye and cheek areas. You may feel like you have a cold. Bruising is usually minor and resolves with a short period of time. Within a few hours of the operation, the nose will swell to a variable degree. This is a normal reaction to surgery and should not alarm you. The swelling subsides quickly, and after a few days, most of it will have resolved. However, the soft-tissues of your nose will continue to improve from this process over the next few months. You will be asked to rest at home after discharge. To keep swelling to a minimum, sleep with your head elevated and use cool compresses. Analgesic (“pain-killer”) medications will help to keep you comfortable. It is also common to experience a dry mouth caused by being unable to breathe through your nose. Drinking extra fluids can help alleviate this symptom. Heavy physical work, exercise, and large amounts of alcohol are discouraged for 3 weeks. You will also be advised to avoid minor trauma to your nose by avoiding crowded, busy places such as cinemas or sports stadia.
I will arrange to see you before you are discharged home. I will provide you with post-operative written instructions and my mobile phone number for queries about possible problems. Furthermore, I will provide you with adequate analgesia, antibiotic coverage and other products, if necessary. Your nose evolves after the operation and this process can take several months. Therefore, the nose that you see immediately after the removal of the external dressing will look and feel a lot better 6 months after the operation.
About rhinoplasty cost
About rhinoplasty cost
I understand that the cost of rhinoplasty is a major issue for a number of patients.
The decision to undergo rhinoplasty must never be rushed in order to find a cheaper alternative.
There is a huge difference between a surgeon performing rhinoplasty occasionally among many other procedures and a super specialist who has dedicated his professional life to rhinoplasty only, performed thousands of cases, and has developed a world-wide reputation. Simply hunting for the cheapest option on Google cannot be in your best interest and can expose you to the dangers of poor results with a subsequent increased risk of revision surgery in the future. You would expect to pay more for the services of a master craftsman compared to a novice or a non-specialist. The same applies to rhinoplasty.
Technically, rhinoplasty is an extremely demanding operation, quite different from other cosmetic surgeries. There is no standard cost because of the uniqueness of each individual nose. This situation is made even more challenging by previous rhinoplasties. More specifically, endonasal (closed) scarless rhinoplasty requires superior technical expertise, surgical maturity, tactile sense and artistic talent of higher rank.
The cost of rhinoplasty includes more than the operation itself. The estimation of the total cost should take into account the full spectrum of the services provided. A modern and fully equipped office, a tailor-made pre-operative plan, computer-assisted photo-analysis and simulations play a pivotal role in the quality of the final result.
Patient’s safety is my main concern. I prefer to perform the operation supported by an experienced anesthetist in a top-ranking clinic, equipped with high level technology, qualified personnel, and excellent accommodation. A 24 hour emergency unit also provides a safe environment that makes my international patients feel secure.
It might be a good idea to have a consultation with more than one rhinoplasty specialist surgeon before making the decision to go ahead. After careful consideration, feel free to contact me by email for a tentative cost estimate and treatment plan for your unique case.
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💫 #EAFPS 2024 BUSINESS TRACK PREMIER SESSION: Mastering Practice Management and Marketing in Facial Plastic Surgery!
What an exciting time was here in Istanbul! I’m honoured to have been in charge of organizing the very first in the history of the EAFPS session dedicated completely to our practice management and business aspects of our practices. And I’m very happy that is was very successful.
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WHY IS IT IMPORTANT?
Business and practice management are inseparable elements of success in facial plastic surgery, especially within private practices. These aspects fundamentally shape how we operate—not only within the administrative side of our practice but also in how we engage with patients and perform in the operating room. Strong business acumen enables us to streamline processes, manage resources effectively, and create an environment where surgical excellence can thrive. The pursuit of perfection, both in surgical outcomes and in running a successful practice, ultimately benefits our patients and allows us to consistently deliver high-quality care.
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This 3-hour session was filled with insights, practical tips, and expert advice from top leaders and younger generation surgeons in facial plastic surgery.
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My heartfelt thanks to all the speakers of this session:
🔹EXPERT PANEL: Building a Successful Facial Plastic Surgery Practice
Dr Alwyn D’Souza
Dr Neil Gordon
Dr Wayne Larrabbe
Dr Cameron McIntosh
Dr Frank Riedel
Dr Irina Vasilenko.
🔹MASTERCLASS IN PRACTICE GROWTH: INSIGHTS FROM THE LEADERS
Dr Carlos Neves, current President of the European Academy of Facial Plastic Surgery (EAFPS) @josecarlosmartinsneves
Dr Pietro Palma, Past President of the European Academy of Facial Plastic Surgery (EAFPS) @dr_pietropalma
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🔹 DOCTOR-LED DIGITAL STRATEGY SESSION
Dr Leila Freire
Dr Sergey Frolov
Dr Sercan Gode
Dr Tomas Patrocinio.
The feedback from the audience has been amazing, and the positive energy from the discussions were amazing!
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A huge thank you to the EAFPS Congress Presidents, Dr. Fazil Apaydin @fazilapaydin and Dr. Abdulkadir Goksel @akgoksel ,for their support.
Looking forward to the future development of this project within the EAFPS!
YOUnique Rhinoplasty at the Heart of EAFPS 2024!🇮🇹
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We’re almost at the end of the EAFPS Annual Congress and it’s been an incredible experience so far!
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YOUnique Rhinoplasty is excited to be part of this prestigious event, and both Dr. Pietro Palma and Dr. Irina Vasilenko have been actively contributing to the discussions, sharing insights, and engaging with top experts in the field.
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Our program is packed, and we’ve already had some inspiring moments—from discussing the latest in rhinoplasty techniques to exploring new strategies in practice management. The energy and innovation surrounding the event are truly uplifting!
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We are beyond thrilled to be part of such an active community!
We’re taking away invaluable insights and ideas to bring YOUnique solutions to our patients and the world of facial plastic surgery! ✨
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#YOUniqueRhinoplasty #EAFPS2024 #Rhinoplasyexpert #FacialPlasticSurgery #InnovationInSurgery #PietroPalma #IrinaVasilenko #hybridrhinoplasty #rinoplasticaibrida #rinoplasticamilano #rhinoplastyitaly #madeinmilan
It was a great honor to present at this year’s annual conference of the European Academy of Facial Plastic Surgery my surgery technique for HUMP NOSES.
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Our MINIMALLY invasive yet EFFECTIVE approach sparked a lot of interest among the attending colleagues.
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It was amazing to see the vast APPRECIATION for this innovation that focuses on patient safety and natural results.
Our brand performed exceptionally well, reaffirming its position at the FOREFRONT of the rhinoplasty international scene.
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Thank you to everyone who participated and shared their passion for rhinoplasty!
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#rhinoplasty #rinoplastica #rinoplasticamilano #rinoplasticaibrida #hybridrhinoplasty #noscar #minimallyinvasive #closedrhinoplasty Non #rhinoplastyexpert #rinoplasticachiusa #madeinmilan #youniquerhinoplasty #pietropalma
What an INCREDIBLE session at the EAFPS meeting! 🌟
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I’m beyond thrilled with the success of our “Masterful Touch: Showcasing Female Expertise in Facial Plastic Surgery” session! The talks were nothing short of inspirational, with our amazing speakers sharing their groundbreaking techniques and personal journeys. They are true ROLE MODELS in every sense of the word!
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✨ Dr. Theda Kontis, Dr. Sylvie Poignonec, Dr. Elen De Masi brought such energy, wisdom, and expertise to the stage, proving that female leadership in facial plastic surgery is stronger than ever.
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💪 Empowering women to break barriers and achieve their dreams in surgery is what we’re all about! I’m so proud of what we’ve accomplished today, and I am truly excited about the future development of our community.
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I’m always for building only a WIN-WIN STRATEGY in our surgical field which is the only winning strategy for business, for growth, and for ALL of us. Together, all we are better and stronger ! 💫
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To all the young female surgeons out there: never stop believing in your potential, and always remember—you are shaping the future of this field!
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#WomenInSurgery #EAFPS2024 #FemaleSurgeons #Empowerment #MasterfulTouch #Inspiration #RoleModels #SurgicalLeadership #WinWin #WomenInBusiness #FacialPlasticSurgery #DreamBiig